The Unsold Mindset: Redefining What It Means to Sell

This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear. What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. Yet when people hear the word 'sales' they think of some version of the overly confident, manipulative, 'don't-take-no-for-an-answer' stereotype. Colin Coggins & Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in between in hopes of understanding why they're so extraordinary. They found that as different as all these incredible people were, they all had an eerily similar approach to selling. The Unsold Mindset reveals a counterintuitive approach to not just selling, but life.