The Power of Habit: Why We Do What We Do in Life and Business

In The Power of Habit, Pulitzer Prize-winning reporter Charles Duhigg explains why habits exist and how they can be changed. He presents a framework for understanding how habits work - the cue, routine, reward loop - and how to transform them. Drawing on research in neuroscience and psychology, as well as real-world examples from individuals, companies, and organizations, the book offers a practical guide to harnessing the power of habits to improve our lives, businesses, and communities.